After falling 10% between March 7 and March 14, print unit sales were flat in the week ended March 21, compared to the previous week at outlets that report to NPD BookScan. A huge gain in unit sales in the juvenile nonfiction category helped to offset declines in adult nonfiction and juvenile fiction. Print sales of adult fiction rose 4% over the previous week.
The 66% jump in juvenile nonfiction unit sales was led by the education/reference/language segment, where sales soared 186% over the previous week. Sales of games/activities/hobbies rose by 117%. Top titles were My First Learn-to-Write Workbook and Paint by Sticker Kids.
The 66% jump in juvenile nonfiction unit sales was led by the education/reference/language segment, where sales soared 186% over the previous week. Sales of games/activities/hobbies rose by 117%. Top titles were My First Learn-to-Write Workbook and Paint by Sticker Kids.