As generative AI continues to reshape content discovery and consumption, industry leaders are increasingly advocating for licensing frameworks that protect creators while enabling technological innovation. At a recent panel discussion titled "Licensing Is a Win-Win: The Exciting AI Partnerships Between Creators and Tech"—part of the "The Story Starts With Us," a day-long forum cohosted by the Association of American Publishers and the Copyright Alliance—executives from publishing, entertainment, and AI development highlighted the commercial and ethical imperatives of establishing sustainable licensing models.
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