Advocates for Independent Business, a coalition that includes the American Booksellers Association and a number of Local First groups, is launching #efairnessnow, a social media campaign in support of e-fairness. The goal "is to persuade customers of indie stores to show their support for Main Street retailers by posting social media campaign images on their Facebook and Twitter feeds. The initiative also calls on independent stores to do the same."
"We hope to spread the word via social media that the current sales tax inequity does more than negatively impact businesses--it hurts communities around the country," said ABA CEO Oren Teicher. "For stores that want to engage their customers in this campaign, these images provide a tremendous visual impact that will drive the message home. We hope you will share them with your customers via e-mail, Facebook, and Twitter."
"We hope to spread the word via social media that the current sales tax inequity does more than negatively impact businesses--it hurts communities around the country," said ABA CEO Oren Teicher. "For stores that want to engage their customers in this campaign, these images provide a tremendous visual impact that will drive the message home. We hope you will share them with your customers via e-mail, Facebook, and Twitter."