Publishers' trade book sales (i.e. books for general readers) at physical retail stores in the USA rose for the second year in a row in 2015, climbing 1.8%, to $4.15 billion, according to the Association of American Publishers' StatShot Annual. Physical store sales comprise about 26% of publisher revenue and included more than 610 million trade books during the year.
Online continued to be the top sales channels for publishers' revenue in the trade category, comprising 37% of the market. Some 806 million units were sold online in 2015.
In terms of revenue, sales of all books in 2015 fell 0.6% (mainly because of "a challenging year in the education markets").
In trade, adult books was the category with the highest growth: up 6%, to $10.47 billion in revenue, with adult nonfiction books (including coloring books) providing the most revenue.
Online continued to be the top sales channels for publishers' revenue in the trade category, comprising 37% of the market. Some 806 million units were sold online in 2015.
In terms of revenue, sales of all books in 2015 fell 0.6% (mainly because of "a challenging year in the education markets").
In trade, adult books was the category with the highest growth: up 6%, to $10.47 billion in revenue, with adult nonfiction books (including coloring books) providing the most revenue.